How many Product Variant I can push to Google Analytics? and how to do that using Tag manager? -


i'm trying push multiple product variants datalayer , using tag manager pushing these variants google analytics premium.

i know how many product variants can add datalayer, , best way push them google analytics?

thanks in advance

limits

short answer: can push number of product variants datalayer, , can send number of variants ga.

long answer:

you main factor limiting number of variants 8kb hit limit size. limits few dozen products (or product variants) per hit, can around sending multiple hits.

but, since ga limits 500 hits per session, technically limit of product variants can track in session somewhere between 10-20k.

there table aggregation limit of 50k, means product variants below top 50k appear grouped in ga tables 'other'.

how track

to track multiple products variants, push each datalayer (and ga) separate product, making sure product id/name , other product data common among variants stays consistent, altering 'variant' field (and other instance-specific fields such 'list', 'quantity', etc).

here great guide doing large numbers of products / product variants.


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